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The Importance of Social Media in Driving People to Your Museum or...
There’s a lot of conversation about the ROI of social media and confusion about how to explain its importance to executive leaders. Need help? Here’s some data behind how social media drives attendance...
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Two Critical Reasons To Target Your Fundraising & Nonprofit PR Strategy...
It seems as if everyday I’m seeing another “best-in-class” organization announce a smart, new nonprofit PR strategy designed to better engage millennials. Millennials are the largest generation in...
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Trust Your Audience: Data Debunks Nonprofit Social Media Fears
Despite the myriad good reasons to be using social media (including data indicating social media’s leading role in motivating visitation and donor support), some nonprofit organizations and museums...
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The Viral Oreo: A Social Media Lesson for Nonprofit Organizations
Let’s be honest: Some people watch the Super Bowl for the game, others for the commercials, and others still – though this may be a new phenomena – for the social media buzz. (Enter: Me…glued to the...
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Minding Your Ps and Qs: The Importance of Early Adopters in Marketing Your...
Nonprofit marketers increasingly understand the importance of reach and remaining top-of-mind when it comes to building affinity with potential visitors and donors in the digital era. In a perfect...
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5 Key Reasons Why Social Media Strategies Are Different Than Traditional...
Social media and web-based platforms function differently than “traditional” marketing/PR platforms. While this may be obvious to some, I work closely with many experienced executive leaders who have...
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3 Market Changes That Have Completely Altered the Role of Marketing in...
Gone are the days of marketing from the inside-out…When the exhibits teams would decide on the new attraction and leave it to the marketing team to get folks in the door. Now, in order to remain...
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Does Your Nonprofit Believe This Myth? The Best Indicator That An...
The easiest way to spot an organization that completely misunderstands the role of social media is to look for those boasting that it’s cheap or free. It’s not. And it hasn’t been for a while now....
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The Evolution of Marketing from a Service Department to a Strategic Collaborator
If your organization still treats the marketing team as a “service” department instead of a critical, strategic resource, then it’s time to catch up. Audiences now expect organizations to operate from...
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Is your Nonprofit Living in the Past? Nine Outdated Ways of Thinking That Are...
If any of these outdated beliefs still linger within your organization, then your nonprofit may be suffering both in terms of finances and mission delivery. It’s time to retire these obsolete...
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Audience Acquisition: The Cost of Doing Business for Visitor-Serving...
Here it is: the data-informed equation for how much money organizations should be spending in order to maximize opportunities for financial success. Data suggest that approximately 70% of...
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How Facebook Changes Affect Your Entire Organization (And You May Not Even...
Facebook is influencing more than simply how your organization does social media. Arguably, social media and digital engagement are responsible for a majority of the market trends that we experience...
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The Simple Reminder that Significantly Increases the Likelihood of a...
Want to increase the chances that your organization’s initiative will inspire action on behalf of your mission? Don’t forget this simple, guiding equation. As nonprofit cultural organizations, we are...
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